The modern business must have an online presence or they will disappear as the competition takes over. There’s much more to an online presence than a website for your company – you need social media pages, collective resource sites, and a fat stack of positive reviews.
Online reviews can make or break a business, and most online reviews are dominated by a few sites with Yelp being one of the prime examples. You know that Yelp is likely important for your online presence, but you seem to be doing fine without it, so why start now? Let’s review if your business should be utilizing Yelp.
Should Your Business Use Yelp?
Though there may be some funny business when it comes to online review sites, it’s still very important for your company or name to be found on those sites. Here’s why:
Review Sites Like Yelp are Great Lead Generation Resources
Customers are going online to find businesses and services, so they need to be able to find you too. If you think you have a solid reputation, get a Yelp page and go for a load of positive reviews. A potential customer looking for your type of work can find you on sites like Yelp, see your positive reviews, and make the call to begin the sale. Without being on Yelp you are missing out on plenty of potential business.
Your Competitors Are on Yelp
Your competitors are already on sites like Yelp, so if a customer goes to one of those pages and sees your competitor’s information and not yours, guess who’s much more likely to secure that business? AS a business owner, you must take any opportunity to put your name out, especially if your competitor already is.
Interact with Customers
Yelp provides you an opportunity to interact with potential and active customers through responses. Responding to Yelp reviews, good or bad, indicates to customers you are active, you care about what they have to say, and that you’re someone that’s easy to work with.
If you don’t have a Yelp page for your business, it’s time to get on board. Yelp is free to sing up and can garner you extra business and provide extra interaction with your customers. Head over and make a Yelp page for your business or brand today.